Trigano on the road to success with OroCommerce

One group, two activities

Trigano’s business is divided into two distinct parts: recreational vehicles, which account for 91.5% of revenue, and recreational equipment, which constitutes 8.5% of revenue. “Customers who purchase our vehicles can equip, enrich, or improve them. It’s important to offer them suitable and matching equipment”, explains Nicolas Cissa, head of web operations at Trigano.

“On the business side, this activity promotes the overall development of the group, customer loyalty, and drives customers to dealerships, thus developing cross-sell/up-sell.” The recreational vehicle accessories business involves about ten subsidiaries within the group, including Euro Accessoires and CMC Distribution.

Betting on ecommerce

Aware of the dominant role of ecommerce in the B2B sector, the Trigano group has been focusing on it for several years. It has notably implemented a comprehensive online portal allowing its dealers to order vehicles they will later sell directly in dealerships.

Committed to providing quality and tailored services to its customers, Trigano regularly optimizes its platforms. This is particularly the case for Euro Accessoires and CMC Distribution.

Optimizing Euro Accessoires and CMC Distribution sites

These two subsidiaries offer similar accessories and services but have their own clientele. Recently, Trigano implemented a new platform for each of them.

“Previously, the sites of these two business units were based on in-house developed solutions that were outdated and could no longer be updated”, says Nicolas Cissa. “Additionally, their features were no longer suitable. It was crucial to migrate to more efficient platforms better suited to B2B.”

OroCommerce and nothing else!

Trigano chose the ultimate B2B ecommerce platform: OroCommerce. “This solution clearly stands out above the others”, confirms Nicolas Cissa.

With OroCommerce, Trigano aimed to facilitate and streamline the purchasing journey for its customers. This goal was largely achieved thanks to the native features offered by the tool, such as quick ordering, live stock updates, and live pricing. Significant work has been done on pricing. Now, when a customer logs into the site, they have access to a fully personalized offer with prices provided by the ERP through a web service. This saves them considerable time and allows them to know the exact amount of their orders.

Focusing on optimal customer experience

Moreover, for its two new platforms, Trigano aimed to make the online experience more comprehensive and enjoyable, “we wanted to provide more services to our customers and offer them more options, particularly in certain product categories. We also took the opportunity to enrich the available documentation on both platforms”, explains Nicolas Cissa.

Additionally, the two sites have been modernized and are now technically more efficient and responsive. This enhances the customer experience, promotes autonomy, and leaves a positive and pleasant impression.

Another new feature is the integration of an RMA (Return Material Authorization) module. This allows customers to efficiently report potential returns to Trigano. “Previously, this return process did not exist. We implemented it during this project. Once again, the idea is to streamline the experience and effectively meet our customers’ needs”, says Nicolas Cissa.

For its teams, Trigano prioritized efficiency by automating the entire purchasing process, from order placement to delivery. The group also plans to quickly implement the workflows offered by OroCommerce to digitize many low-value tasks, thereby freeing up more time for the teams.

Looking ahead to online growth

Trigano was able to quickly get a handle on OroCommerce, thanks in part to the support from Synolia. “Synolia has been advising us for a long time! We entrusted them with these two projects with complete confidence. We knew the agency would be able to carry them out in the most optimal way possible and ensure they met our exact needs”, explains Nicolas Cissa.

Today, the two subsidiaries aim to go further in their use of OroCommerce. “The solution is an excellent foundation, but we want to implement new features to take full advantage of its potential!” For now, Trigano has only migrated its Euro Accessoires and CMC Distribution subsidiaries to OroCommerce. But this is just the beginning of a long list… “We plan to move other subsidiaries to the solution in the short term, and even more in the long term”, confirms Nicolas Cissa. Promising prospects with OroCommerce!