We are B2B Ecommerce experts
Strategic partners
With extensive experience in B2B ecommerce, we aim to support and advise on all phases of your digital transformation project. More than just a service provider, we want to be your trusted partner.
Commitment
At Synolia, we are committed to the success of each project, with every client or partner. We are by your side to deliver efficient solutions tailored to your needs and objectives.
Scalable growth
We aim to unleash our clients’ growth potential through a comprehensive and innovative platform of services and digital solutions.
At Synolia, we have over 20 years of experience
in ecommerce
No more B2C solutions laboriously adapted to B2B limitations!
While both B2C and B2B ecommerce models seek personalization, convenience, and mobility across various channels, the goals of each are very different. While B2C platforms focus on converting sales as quickly as possible with the fullest cart, B2B platforms focus on delivering value:
Save time for your customers and sales teams:
B2B platforms allow for the integration of customer pricing, credit status, and stock levels, eliminating the need for a phone call or email. Information is available at any time, updated continuously. This is a big plus for customers who can save time and for your sales and customer service teams who can focus on tasks with more added value.
Quoting made easy:
Quotations are a highly specialized B2B process serving various goals: negotiating a price or perhaps just printing a list of products with their negotiated prices. B2B ecommerce platforms allow for this, delivering more value and speeding up sales.
Centralize all useful customer information:
You can gather product-related information or tax documents on a B2B platform, making more information available to customers. For example, it is common to upload invoices, credit notes, and other relevant documents within each customer’s account. Another key aspect of B2B ecommerce is that they upload orders placed outside the platform, so customers can find everything on the platform, not just web orders.
Do business your way, not like any ecommerce:
An important aspect of B2B commerce is that every company has its own workflows and ways of working, both on the supplier and customer sides. A real B2B platform allows integrating all this complexity. For example, sales teams can have access only to their clients and/or sales. On the customer side, the catalog can be segmented to provide a personalized offer. Advanced role and permission management are also key points in B2B ecommerce projects.
Benefit from B2B ecommerce
Improve the experience
Facilitate your customers’ purchases with fast service, a smooth and personalized shopping experience, and the security of self-managing their purchases.
Simplify B2B sales
Optimize processes with features like bulk purchases, recurring orders, account management, specific pricing, and more.
Scalable functions
Implement platforms with auto-scaling architecture that adapts to ensure the optimal performance of your site.
The key to a successful B2B project?
Having an expert in B2B commerce integration, a high technical level, and a wide variety of successful cases.
Whatever your project, it is not enough to choose the best solution on the market. It must meet your needs and, above all, it must be implemented correctly!
From experience, we have learned that no two B2B projects are alike, because a B2B ecommerce is closely linked to the company’s development over the years. B2B projects require a perfect understanding of business-to-business commerce, but also a high technical level, as a large part of each B2B ecommerce project involves data flows and implementing customized business rules.
We have seen too many companies attempt to implement a B2B project with an integrator who was not an expert or with a platform that was not designed for B2B ecommerce from the beginning. They always regretted this decision, especially because it can be complicated to recover a project in this situation.
Synolia fully adapts to your realities and defines with you the most appropriate methodology according to your teams and operations. You can choose the best way to carry out your project and turn it into a true success based on smoothness and performance.
Success Stories
We have clients in Europe and America. We do not specialize in a particular vertical but have many industrial clients, manufacturers, or companies in the distribution sector. Discover some success stories here.
